AdWords For Dummies (For Dummies (Lifestyles Paperback))

AdWords For Dummies (For Dummies (Lifestyles Paperback))

AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google’s billion in annual revenuesThis all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings,

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