What PPC or PPA strategy would you like to see in search engines?

Question by Quentin J: What PPC or PPA strategy would you like to see in search engines?
I’m interested to know what Google/Yahoo and other advertising programs don’t offer that they should. PPC is supporting fraudulent activity but PPA is difficult to measure, or is it?

Best answer:

Answer by Melton143
Like PPC ads, PPA ads will likely be ranked by profitability to Google. … If you are a smaller advertiser. I just wanted to drop you a note and tell you that Google Money Pro book is the – BEST – information I have ever read on setting up an PPC or PPA strategy ! I have bough a ton of crap about internet marketing with Google and your information is by far the most concise, realistic, and best explanation on using Google I have every seen!

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